design-ing

Designing is commonly used as a synonym for creating, innovating, fashioning, conceiving. Though it is common in English usage to say that engineers "design", scientists "design", entrepreneurs "design" and even that small children "design," we maintain that it is important to make a distinction between this colloquialism and the reference to the professional act that designers undertake. When the Council refers to designing we are indicating a very specific professional methodology and skill-set.