Design has vast, untapped potential, but is defined in many different ways. If we want to come together as an international community to support its evolution, we must not be afraid to discuss, dissect and disagree on what design is, does, and can do. Self-examination is a crucial step in the maturing of any profession; it is only through an open critique that we can address the factors that inhibit professional recognition and growth. There is nothing like lively debate to resolve our internal contradictions, transform our ideas, and ultimately form a solid basis of collaboration.