2023 design intelligence award

From 12.03.2023 to 30.06.2023 Competition


ICoD is pleased to announce the Member Event 2023 Design Intelligence Award organised by Zhejiang Modern Intelligence and Manufacturing Promotion Center(DIA). 2023 DIA focuses on the theme of "Design Evolution", submissions are open to 30 June 2023.

On March 12, 2023, the 2023 Design Intelligence Award (DIA) was officially launched, calling for entries worldwide.

As the first international academy award in the field of industrial design in China, DIA adheres to the core values of “Intelligence of Humanity, Wisdom of Life, Fusion of Tech & Art, Brain of Industry”, and with professional operation mode and international evaluation standard, it started a craze of creative resources.

In the past seven years, DIA has collected more than 43,000 design works from 70 countries and regions and establishes a cooperative ecological circle with hundreds of design colleges, industry associations, design weeks and other organizations worldwide.

Before the registration deadline at 24:00 on June 30, 2023, (GMT+8), any design company, design team, in-service designer, independent designer and young designer can sign up for the competition through DIA official website.

2023 DIA focuses on the theme of "Design Evolution". The evolutionary history of design is a history of human life, and design exists in continuous evolution. The evolution of design is the evolution of practice in appearance, but the qualitative change in practice is the evolution of values and design thinking system. Design is constantly evolving in the interweaving of technology and concept; From hand-made in the handicraft age to industrial manufacturing in the industrial age, to manufacturing in the information age and intelligent manufacturing in the AI age, the way of design creation is constantly evolving. Design is evolving from meeting basic needs to creating new demands, from independent existence to integrated community. 

DIA hopes to take the past seven years as a window, and as we move towards the eighth year, it will link global designers to explore "design evolution", and touch the new patterns of design ontology evolution together in the era of rapid social changes and the world of continuous evolution.

Given the cross-domain characteristic of the design industry, entries will be divided into four categories: cultural innovation, life wisdom, industrial equipment, and digital economy. There is no limitation on the forms of entries. An entry can be submitted under either of the two groups: the Product Group or the Concept Group. The Product Group is for the design of products that have been commercially available for less than 2 years, or not launched products with prototypes provided for evaluation. The Concept Group is for design ideas of not launched products, but physical models and videos that explain the design ideas in detail are required.

There are three rounds of evaluation, namely, Preliminary Evaluation, Second Evaluation and Final Evaluation.  DIA invites authoritative experts from all over the world to serve as judges. To highlight the cross-border integration of design and strengthen the comprehensiveness of evaluation, experts in other related fields, besides those in the design industry, other experts in fields such as science, technology, commerce and media are also introduced to be DIA judges.

The Awards are granted to the winners in both the Product Group and Concept Group. Gold Award (2 winners, RMB 1,000,000/winner), Silver Award (8 winners, RMB 200,000/winner) and Bronze Award (10 winners, RMB 100,000/winner) are set for the Product Group; The Future Talents Award (2 winners, RMB 80,000/winner) and the Young Talents Award (8 winners, RMB 30,000/winner) are set for the Concept Group; In addition, the Honorable Mention Award will be granted to about 300 entries selected from the two groups (the actual number of award winners is subject to the appraisal results).