Hiiibrand Awards 2025

From 22.08.2025 to 31.10.2025 Call for submissions Competition

ICoD is pleased to announce the Member Event, Hiiibrand Awards 2025, organised by Hiiibrand. Submissions are open from August 2025 to 31 October 2025.

The Hiiibrand International Brand & Communication Design Awards, also known as Hiiibrand Awards, are dedicated to highlighting branding and design value. Through a global call for submissions and a rigorous selection process, they acknowledge exemplary brand practices and design excellence, aiming to foster communication and progression in the domains of brand and communication design. The Hiiibrand Awards consist of two categories: Brand Awards and Design Awards. The Brand Awards honor companies and organizations that have achieved significant accomplishments in brand positioning, strategy, innovation, and communication; the Design Awards recognize teams and individuals demonstrating exceptional performance in the field of communication design.

The Hiiibrand Awards not only concentrate on superficial aesthetic standards but also comprehensively assess real-world business challenges and corresponding strategies. As a brand and design award with over a decade of history, celebrated for its internationality, professionalism, and foresight, the Hiiibrand Awards represent the industry's authority and establish the benchmark for high-quality brand and design practices. Receiving an award or being shortlisted for the Hiiibrand Awards constitutes a genuine honor for both brands and designers!

Building on its legacy of excellence, the Hiiibrand Awards 2025 returns reimagined. We’ve curated an elite international jury of renowned experts to champion creativity and innovation. This year, transformative enhancements have been implemented across award positioning, evaluation criteria, category structure, and submission workflow — unveiling a bold new vision for the global creative community. Experience our dynamic new visual identity, designed to reflect the Awards evolution.

JUDGES
Debbie Millman, Host of the podcast Design Matters, Chair of Masters in branding at SVA, USA
Alberto Romanos, Founder & Type Designer of Branding with Type, Spain
Andreas Uebele, Founder of Büro Uebele, Professor at HSD, AGI, Germany
Andy Reynolds, Founder of Imagination Riot, Singapore
James Greenfield, CEO & Founder at Koto, UK
Jennifer Sterling, Creative Director, AGI, USA
Matt Baxter, Founder of Baxter & Bailey, UK
Nuno Alves, Independent Global Brand Design Leader, Singapore
Sammy Or, Founder & Chief Type Director of VMType, Hong Kong, China
Tarek Atrissi, Founder of Tarek Atrissi Design, Barcelona & The Netherlands
Verónica Majluf, Partner of vm& estudio gráfico, AGI, Peru

ASSESSMENT CRITERIA
Brand Awards
A. Brand Story and Vision
B. Brand Strategy
C. Brand Innovation and Practice
D. Brand Identity
Design Awards
A. Design Communication
B. Design Execution
C. Design Creativity
D. Design Influence

ELIGIBILITY
All entries in the Design Awards Professional Level are eligible to apply for the Brand Awards; entries in the Design Awards Professional Level must be projects that have been commissioned and actually applied; entries in the Design Awards Student Level can be graduation projects or school assignments.
Open globally to professionals (agencies, freelancers, brands) and students; works must be created or published between Jan 1, 2023 and Oct 31, 2025 (student work from Jan 1, 2023).

CATEGORIES
A. Branding
Focused on the design of individual brand elements or overall brand strategy, encompassing the creation of new brands, brand reshaping, promotion, innovation, and marketing.
B. Logo
Involves the design of a single or series of logos, primarily for the identification of companies or products and the effective communication of core brand messages.
C. Packaging
Design and production of single or series of packages, not only for protecting and containing products but also for conveying brand information and enhancing market appeal.
D. Typography
Includes type design, customized typeface for brand, and design work that primarily uses typography and layout as the main means of communication.
E. Editing & Publishing
Editing involves the integration of text, images, and music into a cohesive whole; publishing focuses on the design and production of digital and print publications.
F. Advertising
A commercial marketing approach utilizing various media to disseminate creative information, aiming to influence consumer behavior, enhance brand image, or promote specific viewpoints. 
G. Environment & Space
A strategic approach leveraging creative design and technology to create functional and engaging physical environments, enhancing user experience and brand value. 
H. Digital Media
The practice of using digital technology and internet platforms to disseminate creative information, targeting the intended audience and achieving business objectives.

COSTS
The super early bird deadline is August 31, 2025, with a 50% discount; the early bird deadline is September 30, 2025, with a 25% discount; the regular deadline is October 31, 2025, after which the original price applies.

PRIZE
Winners receive the official Hiiibrand Awards logo for promotional use, electronic certificates, and Kaleidoscope trophies (Best Brand and Bronze+ Design winners). Selected works will be featured in exhibitions and promoted via Hiiibrand’s official media, interviews, social media, and partner platforms. The competition recognizes excellence with Gold, Silver, Bronze, and Merit awards across eight categories at both professional and student levels, alongside special awards like Best Brand, Excellent Brand, and Most Popular Award (via public vote).

WINNERS' BENEFITS
01. Hiiibrand Awards Logo
You are entitled to use the official Hiiibrand Awards logo throughout the lifecycle of your award-winning work. 
02. Award Certificates
Electronic certificates will be provided free of charge. 
03. Hiiibrand Awards - Kaleidoscope Trophys
Brand Awards: Winners of the Best Brand Award receive one trophy.
Design Awards: Winners of the Bronze Award or higher receive one trophy.
04. Exhibitions
All winning and shortlisted works may be featured in touring exhibitions.
05. Online Promote
Winners and finalists will be promoted through:
Interviews and features across Hiiibrand’s official media channels and partner publications.
Social media highlights via @Hiiibrand (Instagram, Facebook, Twitter, etc.).

HOW TO ENTER
A. On Line
https://hiiibrand.com/awards/hiiibrand_awards_2025
※ Use Chrome for online submission; only available on PC.
B. Via Email
postmaster@hiiibrand.com