DMI ANNOUNCES THE 10TH EUROPEAN INTERNATIONAL CONFERENCE ON DESIGN MANAGEMENT
In the keynote
presentation Stefano Marzano will discuss how Philips Design is
redefining its definition of design and design leadership and how these
changes are affecting its efforts to innovate not only in traditional
markets but also in new developing markets as well. Raymond Turner
FCSD, Principal, Raymond Turner Associates-Design Leadership
Consultants, will explain how design leadership and design management
must be viewed as commercial imperatives that create differentiation,
sustain competitive advantage, and enable world-class performance that
is sustainable in the future. Mr. Turner will examine current design
leadership initiatives and discuss what is working and what is not.
This conference also includes presentations on utilising design leadership for business success from Rachel D. Cooper, PhD, Professor of Design Management, Adelphi Research Institute for Creative Arts and Sciences, University of Salford, UNITED KINGDOM; Paal Smith-Meyer, Creative Director, Concept & Design, LEGO, DENMARK; Mario Trimarchi, Principal, FRAGILE, ITALY; Dr. J rgen H usler, PhD, CEO, Interbrand Zintzmeyer & Lux AG, SWITZERLAND; Richard Henderson, Managing Partner, CBX Asia, AUSTRALIA; Pat Kinsley, Director, Neworld Associates, IRELAND; and Christine Hesse, Principal, Hesse Design, GmbH, GERMANY.
In addition to the featured presentations, this event will offer Leadership Forums and interactive discussion sessions moderated by experts from the British Design Council, Decathlon, NODE PARTNERS SA, Spanners Strategic Brand Development, and Strategy Coaching, among others.
This unique conference will provide excellent learning and networking opportunities for all attendees. Participants will walk away with the big picture as well as practical solutions they can apply to their organisations. For complete event information visit www.dmi.org
For further information please contact:
Design Management Institute
T: +1 617-338-6380, x233
ABOUT THE DESIGN MANAGEMENT INSTITUTE
Founded in 1975 and based in Boston, Massachusetts, the Design Management Institute is a non-profit organization dedicated to demonstrating the strategic role of design in business and to improving the management and utilisation of design. The Institute's programs assist design managers in becoming leaders in their profession, as well as to educate and foster interaction among design managers, organisational managers, public policy makers and academics. The Design Management Institute, DMI and the design mark are service marks of the Design Management Institute. The DMI Review and the DMI News are trademarks of the Design Management Institute.