Pan-European Brand Design Association to celebrate 20 years with 'Show your muscles in Brussels' conference
Basel (Switzerland) - The Pan European Brand Design Association (PDA) is celebrating 20 years with their 'Show your muscles in Brussels' conference on 28 October at the Living Tomorrow exhibit and meeting space. The one-day conference, moderated by Jan Oldenburger (Netherlands), includes keynote presentations, discussions on the future of the organisation and of branding in Europe, a design award ceremony, and a tour of the futuristic Living Tomorrow complex.
The bold event theme reflects the bold direction PDA is pursuing for the future with new leadership and new initiatives. The conference takes a look at the past, present and future of the organisation and is an opportunity to celebrate 20 years of European branding.
- The world in 2021 - Roman WeishÃ¤upl, Hamburg (Germany)
- Young mentalities - Irene Westerbeek, Rotterdam (Netherlands)
- Trend interpretation: What can socio-cultural trends do for packaging design? - Orla Canavan, Utrecht (Netherlands)
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About the Pan-European Brand Design Association
The PDA was formed in 1991, when a number of Europe's leading designers identified a deeply-felt need for a new, European forum. They wanted to share information, ideas and opinions - however controversial - about packaging, identity, literature, point-of-purchase, electronic media. They wanted to meet other design professionals, not as competitors, but as colleagues and friends. And it worked. From that simple concept, the PDA has grown steadily into the pan-European force for design that it is today.