ICOGRADA PREVIEWS NEW PROGRAM SHOWCASING THE POTENTIAL OF DESIGN
12.07.2006 News
+DESIGN
will collect inspiring design solutions that celebrate creative problem
solving. The case studies will be presented as insert cards and/or
full-page advertisements in design publications from around the globe
through the Icograda Design Media Network (IDMN). The online component
of the campaign will include both an archive of the case studies and a
blog to promote dialogue about the notion of
leading creatively.
The initiative was announced as part of Icograda Design Week in
Seattle, being held at the University of Washington from 9-15 July
2006.
Icograda is inviting submissions that showcase
unique design solutions to complex communications challenges. "We are
hoping that both our members and the public will get involved in
identifying projects that exemplify Icograda's ideals of leading
creatively," said Don Ryun Chang, Icograda's President Elect.
He
used two examples to illustrate the type of work the program will
document. In redesigning their graphic identity, media giant Bloomberg
LLC commissioned Philadelphia-based design studio MIO
(www.mioculture.com) to evolved 100% of its old business cards,
letterheads and brochures into a functional stool for employees
worldwide. Adding reused steel, each one is made with pulped baked
paper covered in beeswax. The stools are sturdy enough to survive
office use yet contribute to Bloomberg's dynamic environment. Giving
their new brand a sense of history, the design represents Bloomberg's
commitment to corporate responsibility and creative ingenuity.
The
second example uses design to change the perception of a sterile
medical product. The solution was created by Samira Boon of BOONDESIGN
in Tokyo. Sterile white gauze masks worn in cold and flu season become
something fun and cheerful. Still functional, the masks no longer just
cover but merge the face and the design to transform the wearer. There
are currently 15 types of masks, varying from animal whiskers and
snouts to ruby painted lips and geishas - one even has a zipper so the
wearer can eat.
The program was developed by Rethink
Advertising in Vancouver, Canada. "I want to acknowledge the work done
by Ian Grais and the team in Vancouver to develop this idea," said
Chang. "From the original concepts through to the final execution, they
ve captured the spirit of Icograda and its mission."
To preview the campaign, visit: plusdesign.icograda.org
For further information please contact:
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