Tokyo Midtown Design Hub hosts Romance, an exhibition of JAGDA members
02.02.2011 News
Tokyo (Japan) - From 4 February - 6 March 2011, 85 (JAGDA) members will present 30-second motion graphics pieces utilising the same sound source in the exhibition 'Romance.' This exhibition presents a kind of visual poetry on the theme of romance, or lovemaking, one born of the special evolution of communication experienced in Japan in 2010.
This exhibition was originally showcased at the Business of Design Week (BODW) and InnoCentre in December 2010 in Hong Kong, and will tour back to Japan in 2011.
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Above image source: www.japandesign.ne.jp
The young people of Japan today make love, or express romance via cell phones and other handheld computing devices. They don't speak directly on the telephone; they are developing a unique type of communication that relies on electronic formats like email and texting. In public places, for example, public transport spaces like trains or buses, it's prohibited to speak out loud on the phone. But precisely because it's time spent on public transportation, it's also the ideal time to communicate. So on trains and buses, all the young people are engrossed in sending and receiving messages through their handheld devices.
The older generation seems to be confused by this phenomenon, but essentially, communicating by entrusting delicate meanings to short words, symbols and codes is the traditional style of lovemaking in Japan. One could probably say that romancing through handheld devices is actually a further flowering of this traditional form, enhanced by today's technology. In fact, it's very likely that here is where we will intuit the rhythmic life of Japan's new communication design.
Date: 4 February - 6 March 2011
Venue: Tokyo Midtown Design Hub
Organised by Tokyo Midtown Design Hub
Executed by Japan Graphic Designers Association Inc. (JAGDA)
Produced by Masaaki Hiromura, Kenya Hara, Kei Matsushita
Music cooperation: Tatsuya Yamada?MAS/Tyme.?
Movie cooperation: Kenji Aoki
For more information, please contact:
JAGDA secretariat
Midtown Tower 5F
9-7-1 Akasaka
Minato-ku, Tokyo
107-6205 Japan
T: +81 3 5770 7509
F: +81 3 3479 7509
E: pr@jagda.org
This exhibition was originally showcased at the Business of Design Week (BODW) and InnoCentre in December 2010 in Hong Kong, and will tour back to Japan in 2011.
Above image source: www.japandesign.ne.jp
Concept
Japan, especially the cell phone industry, is experiencing the?"Galapagos Syndrome" (isolated evolution). Japan is situated on the Eastern tip of Asia. Here, a new sense of romance sprang up in conjunction with the new media.The young people of Japan today make love, or express romance via cell phones and other handheld computing devices. They don't speak directly on the telephone; they are developing a unique type of communication that relies on electronic formats like email and texting. In public places, for example, public transport spaces like trains or buses, it's prohibited to speak out loud on the phone. But precisely because it's time spent on public transportation, it's also the ideal time to communicate. So on trains and buses, all the young people are engrossed in sending and receiving messages through their handheld devices.
The older generation seems to be confused by this phenomenon, but essentially, communicating by entrusting delicate meanings to short words, symbols and codes is the traditional style of lovemaking in Japan. One could probably say that romancing through handheld devices is actually a further flowering of this traditional form, enhanced by today's technology. In fact, it's very likely that here is where we will intuit the rhythmic life of Japan's new communication design.
Designers
| Kan Akita Ikuo Amano Masuteru Aoba Yuko Araki Katsumi Asaba Takaaki Bando Daigo Daikoku Tatsuo Ebina Norio Fujishiro Takashi Fujita Naoko Fukuoka Osamu Fukushima Tadahiro Gunji Kenya Hara Satoshi Hasegawa Kazunari Hattori Noriaki Hayashi Eiki Hidaka Naomi Hirabayashi Kotaro Hirano Masaaki Hiromura Yoko Inoue Yoshiaki Irobe Toshine Ishihama Toyotsugu Ito Koji Iwagami Koji Iyama Tomoya Kaishi Masahiro Kakinokihara Takahisa Kamijyo Mitsuo Katsui Atsuki Kikuchi Katsuhiro Kinoshita Shogo Kishino Yoshihiro Kobayashi Yosuke Kobayashi Yuji Koiso Chiharu Kondo Takafumi Kusagaya Shin Matsunaga Kei Matsushita Ken Miki Yu Miura |
Yumiyo Miyata Kenji Miyauchi Ryo Miyawaki Mitsuhiro Miyazaki Koji Mizutani Shoji Morishige Yasuhito Nagahara Hiroaki Nagai Kazufumi Nagai Kazumasa Nagai Tomohiko Nagakura Keisuke Nagatomo Masayoshi Nakajo Kiyoshi Ohmori Yoshinori Okada Ken Okamuro Akio Okumura Hitomi Sago Kashiwa Sato Taku Satoh Yasuhiro Sawada Shogo Seki Katsuhiko Shibuya Norito Shinmura Shinnoske Sugisaki Yohei Sugiyama Mamoru Suzuki Yoshimaru Takahashi Kaoru Takai Shintaro Takemura Taichi Tamaki Tsutomu Tanigawa Hiroki Taniguchi Masayuki Terashima Yusaku Tomoeda Tomohito Ushiro Usi Wabisabi Hideto Yagi Toshio Yamagata Shigeru Yamaoka Shunyo Yamauch |
Event details
Tokyo Midtown Design Hub 26th Exhibition: RomanceDate: 4 February - 6 March 2011
Venue: Tokyo Midtown Design Hub
Organised by Tokyo Midtown Design Hub
Executed by Japan Graphic Designers Association Inc. (JAGDA)
Produced by Masaaki Hiromura, Kenya Hara, Kei Matsushita
Music cooperation: Tatsuya Yamada?MAS/Tyme.?
Movie cooperation: Kenji Aoki
For more information, please contact:
JAGDA secretariat
Midtown Tower 5F
9-7-1 Akasaka
Minato-ku, Tokyo
107-6205 Japan
T: +81 3 5770 7509
F: +81 3 3479 7509
E: pr@jagda.org
About the Japan Graphic Designers Association Inc.
The Japan Graphic Designers Association Inc. /JAGDA is an organisation of professional graphic designers active throughout Japan and abroad. Since its establishment in 1978, JAGDA has continuously aimed to promote the enhancement of graphic design and to contribute to the betterment of cultural life through graphic design. These goals are pursued through a broad range of activities which foster the exchange of knowledge and experience relating to graphic design, including exhibitions, symposiums and publications. JAGDA is also an active member of the International Council of Graphic Design Associations, and takes an aggressive stance in promoting exchanges with design organisations worldwide. www.jagda.org
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