ICOGRADA ENDORSES THE EUROPEAN LOGO DESIGN ANNUAL 2006
28.02.2006 News
European
designers, agencies, design studios and their clients are invited to
enter. For this first edition only, any logo printed, published,
broadcast or live online up to 31 December 2005 is eligible. The
deadline for submitting entries is 31 May 2006.
The entries
to be published in the annual will be selected by a highly innovative
three-tier jury, comprising ten top design professionals, ten marketing
managers representing major international clients and finally ten
ordinary people , representing the ultimate target market of consumers.
The designer, client and consumer tiers of the jury will be
provided respectively by PDA (the Pan-European Brand Design
Association), Richmond Events (organisers of The Marketing Forum and
other strategic business forums around the world) and Consumers
International (the worldwide federation of consumer organizations).
Thanks
to this new filter approach a first in the history of design
competitions - the judging procedure will reflect the real world
process that turns an idea into a successful logo:
- designers decide which logos to propose to their clients,
- the clients decide which of these to present to the public,
- but in the end it s the public that determines which brands are successful.
The
results of this selection process will be published in the 2006 Annual,
a substantial hard-bound volume of exceptional quality. The Annual will
be printed by award-winning printer Fontegrafica on Arjo Wiggins
acclaimed papers and distributed worldwide, creating an archive that
will track the evolution of tastes, styles and trends in European
visual communication, year after year.
The overall winner
of the competition will be rewarded with an attractive Best of Europe
trophy, while the best entry from each country will receive a similar
Best of Nation trophy. For these and every other entry selected by the
judges, both the agency and the client will receive a listing in the
Annual, a complimentary personalized certificate, a 50% discount on
unlimited copies of the book and a discount on entry to Eulda 07.
Eulda
06 has been made possible thanks to its prestigious sponsors: ARJO
WIGGINS, FONTEGRAFICA and KIEN, each a leader in its own field - paper,
printing and multilingual communication respectively - as well as the
various international design associations (Icograda, PDA, BEDA, ADCE)
and the many national associations (listed on www.eulda.com) which have
granted Eulda their valuable endorsement. Thanks also to the various
media partners (NOVUM, TYPO, LINO, TYPEVENTS) helping to give Eulda
visibility around the world.
For details of entry fees and
how to enter please visit www.eulda.com or write to info@eulda.com. To
receive updates on deadlines and other relevant information, please
subscribe to the Eulda Mail Update service from the website.
For further information please contact:
William Crerar
T. +39 338 2260086
E: press@eulda.com
Any country within the geographical definition of Europe (including the UK, all Scandinavian countries, all EU countries, etc) is considered European for the purposes of Eulda. European citizenship is not a requirement for designers and a European HQ is not a requirement for clients. However, work carried out in a non-European country will not be accepted.
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