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CALL FOR ENTRIES: DESIGN FOR ASIA AWARD 2006

30.05.2006 News

Hong Kong (China) - Half of the world's population lives in Asia. The mere fact that Asians in general are becoming more affluent, presents any business with enormous development opportunities. This massive and maturing Asian market has been the driving force behind creations that meet the various needs of Asian consumers. From apparel and accessories, through communications and interiors to product design, the unique characteristics of Asian consumers are becoming important design considerations. Some outstanding designs have even become trendsetters, influencing the Asian way of living.

Good design enriches our lives. It makes daily living easier and impacts positively on our fragile environment. As designers and enterprises respond to the needs of the new and growing Asian market, design has the potential to improve and add value to every aspect of our life.

The Design for Asia Award is presented to companies from around the world that have generated business success through good design that reflects, or has an impact on, the Asian lifestyle.

The Design for Asia Award is dedicated to promoting design excellence. It also seeks to raise awareness amongst businesses and the public alike, that good design is an essential component in business success and the enjoyment of life.

There are three categories of award:
- DFA Grand Award
- DFA Best Design from Greater China
- DFA Special Merit Award

We are now inviting entries for the Design for Asia Award 2006. Your participation will help to promote the vital field of design and showcase its impact within Asia. We look forward to your support!

For further information please contact:

Polly Chik
T: +852 2522 8688
T: +852 3586 3019
F: +852 2892 2621
Hong Kong Design Centre
1/F, InnoCentre, 72 Tat Chee Avenue, Kowloon Tong
Hong Kong
E: dfa@hkdesigncentre.org
W: www.hkdesigncentre.org
W: www.dfaaward.com

The Hong Kong Design Centre (HKDC) is an associate Member of Icograda. One of its founding members, the Hong Kong Designers Assocation (HKDA) is a professional Member of Icograda. In January 2006, HKDC hosted Icograda Design Week in Hong Kong.

The vision, mission and core values of Icograda are collectively embodied in the statement 'leading creatively', which is manifested through our members' diverse activities to use design as a medium for progressive change.