DECODE Montréal - Serge C?té, Winner of the UNESCO Cities of Design CODE International Competition
Designers were invited to define the visual identity of a UNESCO City of Design, expressing each city's most distinctive aspects. Submissions were judged based on the originality and creativity of the concept, relying on solid principles of design, relevance and connection with the competition's theme, as well as the possibility of adaptation in whole or in part to other applications, formats or merchandise.
Promoting MontrÃ©al design internationally"The CODE competition is a tangible achievement that fits in with the Action Plan 2007Â2017 MontrÃ©al, Cultural Metropolis, aimed at reinforcing MontrÃ©al's status as a UNESCO City of Design," said Christine St-Pierre, QuÃ©bec Minister of Culture, Communications and the Status of Women.
For his part, Laurent Lessard, QuÃ©bec Minister of Municipal Affairs, Regions and Land Occupancy, noted: "MontrÃ©al is part of the UNESCO Creative Cities Network, alongside major cities such as Berlin, Buenos Aires and Kobe. Our government is proud to support creative activities that strengthen the local and international networking of MontrÃ©al design and that promote the city's influence."
Raymond Bachand, QuÃ©bec Minister of Finance and Minister Responsible for the MontrÃ©al Region, added: "The CODE MontrÃ©al competition is an ideal occasion for local designers to express their vision of the urban landscape and to define their perception of the city, its personality and its identity, and then to measure their work against that of designers from other UNESCO creative cities, thereby playing a role in promoting MontrÃ©al on the international design scene."
Helen Fotopulos, City of MontrÃ©al Executive Committee Member responsible for Culture, Heritage and Design, stated: "This initial joint initiative has led not only to the forging of stronger links with the other UNESCO Cities of Design and for our expertise in organizing competitions to be applied for the benefit of this Network, but also helped MontrÃ©al designers to obtain outstanding visibility at the international level."
And Manon Barbe, Chair of the ConfÃ©rence rÃ©gionale des Ã©lus de MontrÃ©al, commented: "MontrÃ©al's creative community must be able to constantly renew itself and flourish worldwide." She add that the body of elected officials she heads "is pleased to support this competition, which provides a fine opportunity to stimulate our designers' creativity and to discover through them MontrÃ©al's unique characteristics."? ?
Serge C?tÃ©, graphic designer, winner of the CODE MontrÃ©al competition.Singled out for its quality of execution, his work expresses the individuality, dynamism and free spirit of MontrÃ©al's cultural life, resulting from the symbiosis of the French- and English-speaking cultures. Mr. C?tÃ© describes MontrÃ©al as a city of contrasts, both American and European, synchronized with the seasons that influence our way of life. Drawing inspiration from water to illustrate what he is articulating, Mr. C?tÃ© explains his concept this way:
"This fluid and constantly moving ferment is the results of two opposites meeting to form a whole. The blue and the red blend with one another, without ever losing their tonality. In it can be seen the letters forming the name MontrÃ©al. The T is in the shape of a cross. This either represents Mount Royal, or simply the street intersections where east meets west on Saint-Laurent Boulevard."
Above: Serge C?tÃ© with his winning poster. Photo: Ville de MontrÃ©al
About the CODE MontrÃ©al competitionThe competition aroused great interest among creators, and a total of 807 posters were received from the seven participating cities, 87 of them eligible for the MontrÃ©al competition.
This project, organized by the Design MontrÃ©al office of the City of MontrÃ©al, is co-ordinated by Melinda Pap of Atelier Punkt and is part of the Building MontrÃ©al UNESCO City of Design initiative. The idea for the competition originated with MontrÃ©al agency Sid Lee, which, inspired by the theme "MontrÃ©al, UNESCO City of Design," designed and produced a series of posters celebrating that designation in 2006. At the urging of Sid Lee, Create Berlin organized a similar project in 2009, on which the current competition is largely based.
?The finalists in the CODE MontrÃ©al competition are:
- Julie Bisson, graphic designer
- Alexis Coutu-Marion, graphic designer
- Maxime David, graphic designer
- Christine Demarbre, graphic designer
- Sophie PÃ©pin, graphic design student
- Josiane Poirier, visual artist
- Jean-Fran?ois Proulx, artistic director and graphic designer
- Jolin M. St-Onge, graphic designer
- Rapha?l Daudelin, associate graphic designer, Studio FEED
- Matthieu Dugal, host, Tout le monde s'en fout, Canal Vox
- HÃ©l?ne Godin, creative director and Partner, Sid Lee
- Masaaki Hiromura, graphic designer, creative director and professor, Faculty of Design, Tokyo Polytechnic University
- Philippe Lamarre, graphic designer, co-founder of Toxa and Urbania, president, SociÃ©tÃ© des designers graphiques du QuÃ©bec?
International tourThe 10 posters in the CODE MontrÃ©al competition are on exhibit at Atelier Punkt from 9-12 September. The 70 posters that were selected will also be exhibited together at the UQAM Centre de Design in June 2011 and will be presented in each of the UNESCO Cities of Design from this month until December 2011. In addition, they will be shown online on the websites of the participating cities.
Each of the seven Grand Prize winners will also receive a cash award of USD $2000 and a UNESCO medal.
For more informationwww.realisonsmontreal.com
About the UNESCO Creative Cities Network
Established in October 2004, the UNESCO Creative Cities Network seeks to facilitate and promote exchanges of best practices and know-how among cities that have creativity in common and, as a result, help spur their development via international networking.
Winners and finalists from other UNESCO Cities of Design
Buenos Aires (Argentina)